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JJ'S FLOWER SHOP
Overview
Social Media Rebrand
Brand: JJ's Flower Shop
Year: 2024
Role: Social Media Manager, Strategist
I led the rebranding and redesign of JJ’s Flower Shop’s visual and social identity through branded color blocking, unified highlight covers, and localizing their account.
Created a balanced mix of content by using branded color blocking as a visual anchor and integrating raw, black-and-white, and film photography. Combining product shots, behind the scenes imagery, lifestyle content, and typography focused posts to reinforce JJ’s brand voice and create a cohesive aesthetic.
CONTENT PRODUCTION
Shaped a warm, inclusive brand voice while making it clear JJ’s Flower Shop is Atlanta based. Enhanced brand consistency by unifying Instagram highlight covers, removing emojis for a refined look, and aligning the visual identity with the website and storefront.
SOCIAL STRATEGY
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